{"id":65176,"date":"2025-12-15T12:07:36","date_gmt":"2025-12-15T12:07:36","guid":{"rendered":"https:\/\/dekkbi.com\/?p=65176"},"modified":"2025-12-15T12:07:37","modified_gmt":"2025-12-15T12:07:37","slug":"can-2025-le-pouvoir-du-sport-business","status":"publish","type":"post","link":"https:\/\/dekkbi.com\/?p=65176","title":{"rendered":"CAN 2025 : le pouvoir du sport-business"},"content":{"rendered":"\n<p>Au-del\u00e0 du sport, la CAN 2025 de football est un rendez-vous \u00e9conomique crucial pour le pays h\u00f4te, le Maroc, et pour l\u2019ensemble de l\u2019Afrique. C&rsquo;est le cas aussi des Jeux Olympiques de la Jeunesse 2026 au S\u00e9n\u00e9gal.\u00a0Le sport business africain est en plein essor : selon le cabinet de conseil PWC, le march\u00e9 pourrait plus que doubler d\u2019ici 2028 et devenir l\u2019un des plus dynamiques au monde.<\/p>\n\n\n\n<p>Pour analyser ces enjeux :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Will Mbiakop<\/strong>, pr\u00e9sident de l\u2019African Sports and Creative Institute, organisateur du\u00a0Game Time Investment Summit, un forum d\u2019affaires rassemblant d\u00e9cideurs, investisseurs, sportifs de haut niveau et entreprises du secteur.<\/li>\n\n\n\n<li><strong>Mike Coffi<\/strong>, investisseur et directeur g\u00e9n\u00e9ral d\u2019Africa Capital Market Corporation\u00a0et fondateur\u00a0Detect Pro Fund<\/li>\n\n\n\n<li><strong>D\u00e9sir\u00e9 Koussawo<\/strong>, pr\u00e9sident de\u00a0SAGES Africa\u00a0(e-sport),<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>1. Le sport business en Afrique : un march\u00e9 en expansion<\/strong><\/p>\n\n\n\n<p>La croissance du sport business africain repose sur :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>la professionnalisation des acteurs,<\/li>\n\n\n\n<li>la mont\u00e9e des investissements priv\u00e9s,<\/li>\n\n\n\n<li>l\u2019int\u00e9r\u00eat des grandes organisations sportives mondiales,<\/li>\n\n\n\n<li>l\u2019impact des grands \u00e9v\u00e9nements organis\u00e9s sur le continent.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>2. Qui gagne de l\u2019argent lors d\u2019une CAN ?<\/strong><\/p>\n\n\n\n<p>Les b\u00e9n\u00e9ficiaires directs :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La CAF<\/strong>, qui per\u00e7oit droits TV, sponsoring, billetterie.<\/li>\n\n\n\n<li><strong>Les f\u00e9d\u00e9rations<\/strong>, qui re\u00e7oivent une partie des revenus redistribu\u00e9s.<\/li>\n\n\n\n<li><strong>Le pays h\u00f4te<\/strong>, gr\u00e2ce \u00e0 :\n<ul class=\"wp-block-list\">\n<li>l\u2019h\u00f4tellerie,<\/li>\n\n\n\n<li>le tourisme,<\/li>\n\n\n\n<li>les transports,<\/li>\n\n\n\n<li>les services,<\/li>\n\n\n\n<li>la construction et r\u00e9novation d\u2019infrastructures.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>La performance de l\u2019\u00e9quipe nationale augmente aussi l\u2019impact \u00e9conomique, comme en C\u00f4te d\u2019Ivoire en 2024.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>3. Infrastructures, risques et strat\u00e9gie \u00e0 long terme<\/strong><\/p>\n\n\n\n<p>Les ambitions marocaines :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pr\u00e9paration pour la CAN 2025,<\/li>\n\n\n\n<li>anticipation de la Coupe du monde 2030,<\/li>\n\n\n\n<li>investissements massifs comparables \u00e0 ceux de l\u2019Afrique du Sud.<\/li>\n<\/ul>\n\n\n\n<p>Les risques \u00e9voqu\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>les \u201c\u00e9l\u00e9phants blancs\u201d<\/strong>, infrastructures inutilis\u00e9es apr\u00e8s l\u2019\u00e9v\u00e9nement,<\/li>\n\n\n\n<li>un mod\u00e8le \u00e9conomique parfois trop d\u00e9pendant des finances publiques.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>4. Comment financer le sport en Afrique ?<\/strong><\/p>\n\n\n\n<p>Le sport africain ne peut plus reposer uniquement sur l\u2019\u00c9tat ou le m\u00e9c\u00e9nat.<\/p>\n\n\n\n<p>Priorit\u00e9 : attirer les investisseurs priv\u00e9s.<\/p>\n\n\n\n<p>Conditions n\u00e9cessaires :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>incitations fiscales,<\/li>\n\n\n\n<li>cadre juridique solide (propri\u00e9t\u00e9 intellectuelle, droits, contrats),<\/li>\n\n\n\n<li>r\u00e9gulation transparente,<\/li>\n\n\n\n<li>soutien aux start-up (sports tech, \u00e9v\u00e9nementiel, data, tourisme sportif).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>5. D\u00e9tection des talents : un investissement possible<\/strong><\/p>\n\n\n\n<p>Intervenant : Mike Coffi, fondateur de Detect Pro Fund, un fonds d\u2019investissement d\u00e9di\u00e9 \u00e0 la d\u00e9tection et la formation de jeunes footballeurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Son mod\u00e8le :<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9marrage au S\u00e9n\u00e9gal avec le\u00a0<strong>Paris Saint-Germain<\/strong>,<\/li>\n\n\n\n<li>Nouveau centre en C\u00f4te d\u2019Ivoire en partenariat avec\u00a0<strong>l\u2019AC Milan<\/strong>, \u00e0 Dimbokro (pr\u00e8s de Yamoussoukro).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Objectifs :<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Former\u00a0<strong>100 jeunes<\/strong>\u00a0en 5 ans,<\/li>\n\n\n\n<li>Cat\u00e9gories U15 et U17,<\/li>\n\n\n\n<li>Formation sportive + \u00e9ducation scolaire,<\/li>\n\n\n\n<li>Standard technique inspir\u00e9 des meilleurs clubs europ\u00e9ens.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mod\u00e8le \u00e9conomique :<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Valorisation des joueurs transf\u00e9r\u00e9s en Europe,<\/li>\n\n\n\n<li>Partenariats,<\/li>\n\n\n\n<li>Sponsoring,<\/li>\n\n\n\n<li>Effets sociaux (emploi local, formation, scolarit\u00e9).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>6. Diversification du sport business en Afrique<\/strong><\/p>\n\n\n\n<p>Le football reste central, mais d\u2019autres disciplines connaissent une mont\u00e9e en puissance :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Basketball<\/strong>, avec la Basketball Africa League,<\/li>\n\n\n\n<li><strong>Sports de combat<\/strong>, comme la lutte s\u00e9n\u00e9galaise ou le MMA,<\/li>\n\n\n\n<li><strong>Padel<\/strong>\u00a0en expansion dans plusieurs m\u00e9tropoles africaines,<\/li>\n\n\n\n<li><strong>Investissements du Golfe<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>7. L\u2019e-sport : un secteur en forte croissance<\/strong><\/p>\n\n\n\n<p><strong>Intervenant : D\u00e9sir\u00e9 Koussawo,&nbsp;<\/strong>Pr\u00e9sident de SAGES Africa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pourquoi l\u2019Afrique est prometteuse ?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>population jeune,<\/li>\n\n\n\n<li>p\u00e9n\u00e9tration rapide du mobile,<\/li>\n\n\n\n<li>attractivit\u00e9 des comp\u00e9titions,<\/li>\n\n\n\n<li>hybridation musique\/jeux\/sport.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Les obstacles :<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mauvaise connectivit\u00e9,<\/li>\n\n\n\n<li>mat\u00e9riel co\u00fbteux,<\/li>\n\n\n\n<li>manque de studios africains,<\/li>\n\n\n\n<li>faible financement de l\u2019industrie.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Lien avec les grands \u00e9v\u00e9nements :<\/h3>\n\n\n\n<p>Les comp\u00e9titions (CAN, Coupe du monde, Ligue des Champions) boostent les jeux vid\u00e9o comme FIFA.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>8. M\u00e9dias, streaming et droits TV<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>le mobile et l\u2019audiovisuel sont devenus des moteurs du sport,<\/li>\n\n\n\n<li>la data et le streaming deviennent des sources de revenus majeures,<\/li>\n\n\n\n<li>l\u2019acquisition de Multichoice par Canal+ pourrait transformer le march\u00e9 africain des droits sportifs.<\/li>\n<\/ul>\n\n\n\n<p>Par : Bruno Faure &#8211; RFI<a href=\"https:\/\/x.com\/intent\/follow?screen_name=BrunoFaureRFI\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au-del\u00e0 du sport, la CAN 2025 de football est un rendez-vous \u00e9conomique crucial pour le pays h\u00f4te, le Maroc, et<\/p>\n","protected":false},"author":1,"featured_media":64908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-65176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"_links":{"self":[{"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/posts\/65176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=65176"}],"version-history":[{"count":1,"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/posts\/65176\/revisions"}],"predecessor-version":[{"id":65177,"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/posts\/65176\/revisions\/65177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/media\/64908"}],"wp:attachment":[{"href":"https:\/\/dekkbi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=65176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=65176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=65176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}