Dakar, (APS) \u2013 La soci\u00e9t\u00e9 nationale de transport public, Dakar Dem Dikk S.A, annonce une nouvelle identit\u00e9 visuelle compos\u00e9e des couleurs du drapeau national, vert, jaune et rouge, un nouveau logotype et la digitalisation de son service, entre autres nouveaut\u00e9s, a-t-on appris du service de communication de ladite soci\u00e9t\u00e9.<\/p>\n\n\n\n
\u2018\u2019\u00c0 l\u2019occasion du 65e anniversaire de l\u2019ind\u00e9pendance du S\u00e9n\u00e9gal, le 4 avril 2025, Dakar Dem Dikk S.A pr\u00e9sente sa nouvelle identit\u00e9 visuelle et acc\u00e9l\u00e8re sa transformation digitale\u2019\u2019, lit-on notamment dans un communiqu\u00e9 parvenu, mercredi, \u00e0 l\u2019APS.<\/p>\n\n\n\n
Cette \u00e9tape marque, selon la m\u00eame source, l\u2019ambition de l\u2019entreprise de moderniser le transport public tout en restant ancr\u00e9 dans le patrimoine national.<\/p>\n\n\n\n
\u2018\u2019Avec des couleurs nationales vibrantes et des bus en blanc pur, cette identit\u00e9, d\u00e9voil\u00e9e en octobre 2024 aux \u00c9tats g\u00e9n\u00e9raux du transport et \u00e0 la FIDAK [Foire internationale de Dakar] 2024, a \u00e9t\u00e9 approuv\u00e9e par 90 % des S\u00e9n\u00e9galais\u2019\u2019, selon les r\u00e9sultats d\u2019un sondage r\u00e9alis\u00e9 en d\u00e9cembre 2024, indique Dakar Dem Dikk.<\/p>\n\n\n\n
La soci\u00e9t\u00e9 nationale de transport public ajoute qu\u2019un nouveau slogan a \u00e9t\u00e9 d\u00e9fini, \u2018\u2019Encore plus proche de vous\u2019\u2019, afin de mieux v\u00e9hiculer le \u2018\u2019nouveau positionnement\u2019\u2019 de la boite.<\/p>\n\n\n\n
\u2018\u2019Cette nouvelle signature institutionnelle (\u2026) traduit notre engagement collectif \u00e0 replacer l\u2019usager au centre de nos pr\u00e9occupations et de nos actions quotidiennes (\u2026) et gr\u00e2ce \u00e0 la digitalisation, offrir un service plus accessible et efficace.\u2019\u2019, souligne Dakar Dem Dikk dans son communiqu\u00e9.<\/p>\n\n\n\n
Cette \u00e9volution num\u00e9rique, ajoute-t-elle, se manifeste par la mont\u00e9e en puissance du centre de contacts et d\u2019appels, le syst\u00e8me de r\u00e9servation simplifi\u00e9e et la prochaine mise en ligne de la nouvelle version de l\u2019application Dem Dikk pour une exp\u00e9rience am\u00e9lior\u00e9e.<\/p>\n\n\n\n
ABB\/SKS\/ASB<\/p>\n","protected":false},"excerpt":{"rendered":"
Dakar, (APS) \u2013 La soci\u00e9t\u00e9 nationale de transport public, Dakar Dem Dikk S.A, annonce une nouvelle identit\u00e9 visuelle compos\u00e9e des<\/p>\n","protected":false},"author":1,"featured_media":54364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-54363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-more-news"],"_links":{"self":[{"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/posts\/54363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54363"}],"version-history":[{"count":3,"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/posts\/54363\/revisions"}],"predecessor-version":[{"id":54367,"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/posts\/54363\/revisions\/54367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/media\/54364"}],"wp:attachment":[{"href":"https:\/\/dekkbi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}