Il y a plus d\u2019un an, le milliardaire Elon Musk rachetait Twitter. Aujourd\u2019hui, l\u2019application, qui a depuis \u00e9t\u00e9 renomm\u00e9e X, compte de moins en moins d\u2019utilisateurs quotidiens. Un chiffre inqui\u00e9tant?<\/p>\n\n\n\n
Sensor Tower, une soci\u00e9t\u00e9 d\u2019analyse bas\u00e9e \u00e0 San Francisco, a publi\u00e9 des donn\u00e9es concernant le nombre d\u2019utilisateurs actifs quotidiens aux Etats-Unis. En f\u00e9vrier, ils \u00e9taient 27 millions, soit une baisse de 18 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Cette base est rest\u00e9e stable ou a diminu\u00e9 chaque mois depuis novembre 2022, le premier mois complet o\u00f9 Musk a pris la t\u00eate du r\u00e9seau social.<\/p>\n\n\n\n
Ce constat s\u2019applique dans le reste du monde, o\u00f9 le nombre d\u2019utilisateurs actifs quotidiens de l\u2019application mobile est tomb\u00e9 \u00e0 174 millions en f\u00e9vrier, soit une baisse de 15 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. \u201cX a connu la baisse la plus importante du nombre d\u2019utilisateurs actifs par rapport \u00e0 ses pairs\u201d, a \u00e9crit Abe Yousef, analyste principal chez Sensor Tower, dans un rapport de recherche. \u201cCette baisse du nombre d\u2019utilisateurs actifs de l\u2019application mobile X peut \u00eatre due \u00e0 la frustration des utilisateurs face \u00e0 des contenus flagrants, \u00e0 des probl\u00e8mes techniques g\u00e9n\u00e9raux de la plateforme et \u00e0 la menace croissante des plateformes de vid\u00e9os de courte dur\u00e9e\u201d, explique-t-il.<\/p>\n","protected":false},"excerpt":{"rendered":"
Il y a plus d\u2019un an, le milliardaire Elon Musk rachetait Twitter. Aujourd\u2019hui, l\u2019application, qui a depuis \u00e9t\u00e9 renomm\u00e9e X,<\/p>\n","protected":false},"author":1,"featured_media":33815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-33814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/posts\/33814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33814"}],"version-history":[{"count":1,"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/posts\/33814\/revisions"}],"predecessor-version":[{"id":33816,"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/posts\/33814\/revisions\/33816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/media\/33815"}],"wp:attachment":[{"href":"https:\/\/dekkbi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}