Google, qui a rachet\u00e9 Waze en 2013, va proc\u00e9der \u00e0 une vague de licenciements au sein de l\u2019entreprise. Dans le m\u00eame temps, la CEO de l\u2019application de navigation, Neha Parikh, a annonc\u00e9 son d\u00e9part. Deux signes qui laissent entrevoir une future absorption de l’outil par Google,\u00a0relate Presse-Citron.<\/p>\n\n\n\n
La plupart des conducteurs belges l\u2019utilisent chaque jour sur la route: l\u2019application de navigation Waze est devenue l\u2019une des incontournables des boutiques App Store et Google Play. Elle r\u00e9unit \u00e0 ce jour environ 140 millions d\u2019utilisateurs \u00e0 travers le monde, fournit des informations de circulation en temps r\u00e9el, indique les radars et offre un choix sans cesse mis \u00e0 jour d\u2019itin\u00e9raires alternatifs.<\/p>\n\n\n\n
Or, Google semble \u00eatre en train d\u2019op\u00e9rer un revirement strat\u00e9gique et une fusion progressive des services concurrents. En effet, Waze va d\u00e9sormais adopter la m\u00eame strat\u00e9gie publicitaire que sa grande soeur Google Maps. Elle sera d\u2019ailleurs g\u00e9r\u00e9e par une soci\u00e9t\u00e9 commune. Un changement qui va d\u00e8s lors entra\u00eener des suppressions d\u2019emplois dans diverses cellules marketing de Waze. La d\u00e9mission prochaine de la CEO Neha Parikh inqui\u00e8te \u00e9galement.<\/p>\n\n\n\n
Si elle devait se confirmer, l\u2019absorption progressive de Waze par sa maison m\u00e8re pourrait signer la fin de la signalisation des radars et autres informations utiles par la communaut\u00e9. Google Maps n\u2019int\u00e8gre pas en effet cette fonctionnalit\u00e9 \u201csociale\u201d.<\/p>\n\n\n\n
\u00c0 suivre…<\/p>\n\n\n\n
SOURCE 7SUR7<\/p>\n","protected":false},"excerpt":{"rendered":"
Google, qui a rachet\u00e9 Waze en 2013, va proc\u00e9der \u00e0 une vague de licenciements au sein de l\u2019entreprise. Dans le<\/p>\n","protected":false},"author":1,"featured_media":15813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-15812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/posts\/15812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15812"}],"version-history":[{"count":1,"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/posts\/15812\/revisions"}],"predecessor-version":[{"id":15814,"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/posts\/15812\/revisions\/15814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=\/wp\/v2\/media\/15813"}],"wp:attachment":[{"href":"https:\/\/dekkbi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dekkbi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}